Freecampus
Project Type: Higher Education, In-House Team
Project Date: 2025
Role: Creative Direction / Graphic Design
For this project, I was tasked with creating collateral to promote an educational initiative to offer free online courses. These courses can be taken by any person for no cost. The challenge comes with the broad audience of potential clients/students.
Primary Flyer
The primary print piece is a one page flyer to explain the different sub categories within the course offerings.
FreeCampus, front/back flyer for recruitment
INTERFACE DESGIN
I worked with the web team to align the aesthetics of the planned website, with the existing FreeCampus print material. After adjusting the Figma file, shown above, to reflect the print pieces I had previously designed, the final website reflects a cohesive representation of the current branding for the USG FreeCampus initiative.
Supplemental print design
For easy sharing I condensed and reduced the flyer into a mini, business card version for ease of distribution.
For instances which merit more tailored information, I created several postcard designs for individual audiences.
Front/back postcards for adult learner and dual enrollment. for recruitment purposes
