RN-BSN Pathways

---

Project Type:  Higher Education, In-House Team

Project Date: 2025

Role: Creative Direction / Graphic Design

---

The challenge for this campaign began with the name. Upon it’s inception in 2023, this initiative was merely called ‘RN-BSN collaborative courses.’ The struggle to promote the collaborative program was made more confusing because of the lack of a relatable foundation for potential Registered Nurses (RNs) to understand the structure of the program.

RN-BSN Pathways, front/back flyer for recruitment

Attempting to promote individual courses doesn’t entice hardworking nurses to apply. After some research and brainstorming, I developed the term RN-BSN Pathway to illustrate what the program actually does, create a pathway for working RN nurses to complete their BSN online.

Screenshot of branded degree page

Retractable banner used for recruitment events.

Attaching the visual of a physical pathway helps potential students quickly grasp the goal of the courses.

Google Display ads

Empower your Purpose helps to illustrate the effect of enhancing the students' meaningful purpose of nursing with more earning potential and prestige.

Google display banner ad

After implementing the pathways marketing strategy, 100% of participating institutions had increased enrollment for RN-BSN collaborative courses.