DLA Conference Rebrand

 

Project Type:  Higher Education, In-House Team

Project Date: 2021 - Ongoing

Role: Graphic Design


After over 20 years of the same logo, I set out to refresh the conference logo and branding for the Distance Learning Administration.

 

Keeping with the theme of a sunny Jekyll Island style, I created a modernized logo and created a full version and an abbreviated version for better usage on different pieces of collateral.

 

Previous DLA Logo and Program Cover

 

After creating a new modern logo, updating the material was the next step.

DLA conference program, badge and lanyard, and custom notecard pictured with giveaways, canvas bag, portfolio folder and pen, and customized mints.

 

Screenshot of conference website.

 

I worked with the web team and provided hex codes and svgs for the web design. The final result was a fresh update and overall a fun project to be a part of.

 

Banner signage in action

Step and repeat created for 2025

Each year there are small improvements made to each conference deliverable from the marketing team. We always strive to improve and modernize wherever appropriate.

 
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