Grillin’ for Healing
UX/UI design, UX research / testing
Project Type: Self Directed Team
Project Date: 2023-2025
Role: Graphic Design / UI Design / UX Research and Testing
The Grillin’ for Healing is an annual BBQ competition and community fundraiser supporting the Hearts & Hands Clinic in Bulloch County, Georgia. The goal for this project was to create a functional fully functional, user-friendly website that will streamline event registration, sponsorship, and donations, all while elevating the event’s brand identity.
To establish a cohesive visual identity from the start, I created a style guide for GFH (scroll through below). This guide defined the site’s color palette, typography, and design elements, serving as the foundation for all development and branding decisions.
The client had three distinct user groups which we centered the design around, donors, BBQ competitor, and volunteers. User research efforts centered around these three groups to understand and eliminate user friction the the overall site experience.
Click to view UXRP document
Excerpt from UXRP
Excerpt from UXRP
The team drafted a user research report and implemented changes to the beta site based on the feedback we received.
The last large deliverable for this project was a professional video trailer for the new product.
Video editing and production by Julie Stone Ingle
Trust the Process
During the team efforts for this project, Hearts and Hands Clinic celebrated it’s 15 year anniversary. In addition to the the other deliverables, I drafted a logo to commemorate.
